Paying for the New York Times online

The New York Times is moving further into the pay-for-content model for its online site. Last year the paper started charging users for its "Newstracker" service, which sends e-mails to alert readers of stories pertaining to their interests. Starting September 19, readers will have to cough up $49.95 a year to access certain columns and multi-media features. The paper is calling the service "Times Select" and is offering a 20% discount ($39.95) for readers who sign up before Sunday, September 18.