Tuesday, January 03, 2006

George Gerbner dies

Communications professor and media critic George Gerbner died this week of cancer. He was 86.

Gerbner was the dean emeritus of the Annenberg School at the University of Pennsylvania and the author of Cultivation Theory, which suggests that long term exposure to media such as television has small but measurable effects on viewers.


Anonymous Anonymous said...

I'm writing a research paper on Gerbner's theory, and am quite amazed at the contribution he made to communication theory. A very impressive body of work.


10:58 PM  

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